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How can I reach manufacturing employees who don’t have computers or even a company email address?
Employees don’t have to be connected to receive good messages that engage them on a multiple levels. Various forms of employee communications were successful long before email and intranets. You just need to know your employees and how they are most likely to consume the messages you have to deliver. Tailor your tactics to your audience of employees. These tactics also work for employees who are connected but don’t regularly read your intranet news. Here are a few tactics: bulletin boards, manager communications, digital signage, newsletters, magazines, events, town hall meetings, round table discussions, an employee app, and web pages specifically for employees to view from their personal devices. For more insights on these tactics, read my blog entry “Reach Your Non-wired Employees.”