Recently someone who is just beginning their career in employee communications asked me how they could reach manufacturing employees who don’t have computers or even a company email address. This is a challenge many manufacturing companies face because their employees don’t use computers in their jobs. Welders, for example, generally don’t have computers in their work area.
Employees who are not connected to the intranet, where company news is easily distributed, may be non-wired employees, but they are just as valuable as those with computers on their desks and they should be given company news and resources to help them stay engaged.
Employees don’t have to be connected to receive good messages that engage them on multiple levels. Various forms of employee communications were successful long before email and intranets. You just need to know your employees and how they are most likely to consume the messages you have to deliver. Tailor your tactics to your audience of employees, their location and their work schedules.